GiG Unveils SweepX with Primero Games for US Sweepstakes Casino Market

Gaming Innovation Group (GiG) has announced the launch of SweepX, a groundbreaking social sweepstakes casino platform designed specifically for the US market. The launch is further strengthened by a strategic partnership with Primero Games LLC, the leading land-based sweepstakes operator in the United States.

Revolutionizing the Sweepstakes Market

SweepX is poised to transform the burgeoning US sweepstakes market by combining dual-wallet store management for redemptions and prize rewards with GiG’s AI-assisted content management technology. This innovative solution aims to provide operators with a significant competitive edge, driving substantial growth and engagement within the social sweepstakes casino gaming sector.

The strategic agreement between GiG and Primero Games marks a significant milestone. GiG’s cutting-edge technology will now power Primero’s entry into the online social sweepstakes casino market. Primero Games, established in 2009, specializes in developing innovative casino software and equipment for the gaming industry. With over 50,000 sweepstakes machines across the US and ownership of Storm Games Ltd, a UK-based retail operator and content studio, Primero plans to leverage its extensive player database to rapidly expand online.

Innovative Technology and Strategic Collaboration

SweepX integrates GiG’s highly successful real-money iGaming platform technology, already live in the US, Europe, and Latin America, with a bespoke sweepstakes back office, AI-assisted gamification layer, and an extensive content library. This comprehensive approach s immediate growth throughout the emerging US sweepstakes market.

The sweepstakes gaming market experienced significant growth in 2020, driven by pandemic market conditions, and it has continued to expand at a healthy pace. According to data from E&K, the sweepstakes market generated approximately $3.1 billion in 2022, and it is projected to grow at a compound annual growth rate (CAGR) of over 31%, reaching $6.9 billion by 2025.

Andrew Cochrane, Chief Business Officer at GiG, commented on the launch, saying, “GiG is synonymous with innovation, and our SweepX solution is the result of our tireless pursuit of excellence in product innovation across the online sweepstakes market. As an extremely experienced turnkey solutions provider, the strength inherent in our technology and services has allowed us to develop what we consider to be the leading platform, data, and AI-driven solutions available within social gaming. This will help power the growth of the market across the US in the coming years.”

A Promising Future for US Sweepstakes Gaming

Barry Rutherford, CEO at Primero, expressed his enthusiasm about the collaboration, stating, “GiG’s world-class platform will allow us to bring more content and an experience for our players that is second to none. Combining our unique player acquisition strategy with GiG’s innovative technology positions us perfectly for the US market and for iGaming markets across the globe.”

This partnership between GiG and Primero Games signifies a major advancement in the social sweepstakes casino market, promising enhanced player experiences and rapid market growth. The innovative SweepX platform is set to revolutionize the industry, bringing cutting-edge technology and strategic collaboration to the forefront of the US sweepstakes market.

Source:

“GiG Powers into Social Sweepstakes Casino Market Launching New SweepX Solution with Leading U.S. Partner”, GiG, May 30, 2024.